Mixing Social Marketing Into Your Email Program

Our colleague Travis Young, who does a ton of email marketing, alerted us to this upcoming announcement from Mailchimp. As social marketing evolves from the fringes of the budget, and becomes even more integrated with all parts of the marketing mix, we expect to see more features like this move into programs and services you've been using for years.

Mailchimp's upcoming release involves social marketing features that you would have had to add by hand yourself before, if you even thought to include such integration. So, this release is unique in the blending of social features with all the rest of the stuff they already do – and the changing the expectations of interacting with email marketing. Microsoft’s new Outlook 2010 features, and existing plugins already focus on the social aspect of knowing those you email with.

The main point may be their quote, "There are real people behind all those email address on your mailing list, and MailChimp's new features will help you get to know them.” Let us know if you are using email programs with similar opportunities to integrate social with email.