75 million reasons you should be considering mobile marketing programs

There Are 75 Million US Adults On The Mobile Internet, More Than Half Of Them Daily. So says new Pew Internet Study.

Here are a few relevant data points from the report:

• 82% of Pew survey respondents said they owned a mobile phone. That translates into roughly 187 million, out of 228 million US adults overall.
• 38% – 40% of that population goes online from their handsets, or about 75 million people (for 18-29 yr olds that number is 65%)
• 55% of mobile Internet users are online via their mobile phones at least once a day and 43% are access the mobile Internet “several times a day.”