This Week's Headlines in Social Media

According to a recent study, Social Media is now more popular than email on mobile devices (based on the amount of hours spent daily). The article from Mashable also goes on to state that social media is more popular in rapid growth markets worldwide, and takes up more of their time on PC's than email does. Overall it is just another reminder of the tremendous growth of Social Media worldwide.

Facebook & Bing Partnership

Facebook and Bing have announced a new partnership to integrate "like" data and profile search to Bing. This article from Mashable does a good job of describing some of the advantages and unique ways that these companies are leading the innovation in social search.

Measuring Social Media - Eventbrite's Internal Case Study:

For Eventbrite Social Media = Real Dollars. When someone shares something on their event ticketing site they have been able to break it down to real dollar values. They also go on to state: "The hyper-relevancy of the social graph breeds deeper engagement, greater sales and stickier audiences."

So what is the actual value of the various platforms? According to Eventbrite:

"Our most recent data shows that over the past 12 weeks, one share on Facebook equals $2.52, a share on Twitter equals $0.43, a share on LinkedIn equals $0.90, and a share through our ”email friends” application equals $2.34. On an aggregate level across Facebook, Twitter and LinkedIn, and our email share tool, each share equals $1.78 in ticket sales. We’re seeing this number improve every week with the most recent four-week average equaling $1.87."

Here is what the social commerce cycle looks like for them:

Event ticketing made social through Eventbrite

Keep in mind events are inherently social and are directly engaging their users to an ecommerce transaction, however statistics like these are great to see the value that social media can bring. Eventbrite also states that Facebook has surpassed Google as their #1 site for referring traffic, and that one share on Facebook brings on average of 11 visits back to Eventbrite.

Learn how Eventbrite went about quantifying their data and building this social commerce case study.