The sFund and Space Travel

This week's Headlines in Social Media

The big story of the week is the announcement that Kleiner Perkins, Amazon, Zynga, Facebook, Comcast and others are all betting on Social.

"Social is just getting started and the opportunities are vast. As in the early days of the Internet, the race is on. Today every business, organization, and entrepreneur should have a social strategy." -KPCB Partner Bing Gordon

Together these giants launched the 'sFund' this week, which will be a $250 million dollar fund dedicated to funding entrepreneurs and companies delivery social applications and advancing the social web. Facebook Founder Mark Zuckerberg says:

"The Web is being rebuilt around people"

It is great to see that companies of this magnitude and are combing their resources to drive further innovation in the "social web". One of the first investments for the fund is "Cafebots" which is in stealth but is being dubbed as a "Friend Relationship Management" service with the goal of helping users make better use of their social graphs. This gives an idea of the next generation of companies that will add value to the social web.

Foursquare

An Astronaut checked into Foursquare from outer Space today which is a first in the realm of outer space social media. It kicks off a partnership between NASA and Foursquare helping to promote other NASA venues that the rest of us may be able to check-in to.